Branding Policy
Veritas Promotional Brand Application
This policy has been put in place to ensure the consistent branding of Veritas with regard to promotional items. It is intended as a guideline for all employees to follow.
Before developing any promotional or giveaway item, it's important to evaluate whether this money is well spent. These items should only be developed if they will be used for an external customer-facing event where the giveaway will drive real business value. Spending money on internal promotional items can be a waste of valuable company resources.
Our brand must always remain above reproach. Indiscriminately placing the Veritas logo on promotional items without careful consideration devalues the brand. To ensure item selection and logo application is appropriate, follow the criteria listed below:
The Criteria
It must promote the Veritas brand within a relevant business context
It must be a high quality item in terms of material, craftsmanship, etc.
It must exceed a threshold level of sophistication It must display the Veritas logo legibly
It must not be a food item It must not be a disposable item, such as napkins, wrappers, etc.
Ordering
All promotional items must be purchased through the Veritas preferred vendor MadeToOrder. The approved items on the MadeToOrder web site exemplify choices that fit within policy.
Questions
If you have any questions about this policy, please contact:
CustomerCare@MadeToOrder.com
Artwork
Approved artwork for promotional items is available from MadeToOrder.
Veritas Promotional Brand Application
This policy has been put in place to ensure the consistent branding of Veritas with regard to promotional items. It is intended as a guideline for all employees to follow.
Before developing any promotional or giveaway item, it's important to evaluate whether this money is well spent. These items should only be developed if they will be used for an external customer-facing event where the giveaway will drive real business value. Spending money on internal promotional items can be a waste of valuable company resources.
Our brand must always remain above reproach. Indiscriminately placing the Veritas logo on promotional items without careful consideration devalues the brand. To ensure item selection and logo application is appropriate, follow the criteria listed below:
The Criteria
It must promote the Veritas brand within a relevant business context
It must be a high quality item in terms of material, craftsmanship, etc.
It must exceed a threshold level of sophistication It must display the Veritas logo legibly
It must not be a food item It must not be a disposable item, such as napkins, wrappers, etc.
Ordering
All promotional items must be purchased through the Veritas preferred vendor MadeToOrder. The approved items on the MadeToOrder web site exemplify choices that fit within policy.
Questions
If you have any questions about this policy, please contact:
CustomerCare@MadeToOrder.com
Artwork
Approved artwork for promotional items is available from MadeToOrder.